How I work
- Systems thinking
- I think in systems at every scale: technology, business models, industries and culture.
- Challenger
- I build what should exist, not what the systems, teams or business model happen to allow. It's why I ran DECIEM's Black Friday shutdown, a protest against hyperconsumerism, as a commercial play, and why I advised against a points program that didn't fit how its community worked.
- 0 → 1
- I built DECIEM's digital function from near zero, grew DTC sales to $150M+ annually, and took TikTok Shop from zero to $30M.
- Product growth as one system
- I treat acquisition, personalization, retention and loyalty as one system. Acquisition quality sets the retention ceiling, and retention economics set what acquisition can afford.
- AI fluency
- I build AI myself, end to end: agentic AI in production at DECIEM, and this site's RAG pipeline, MCP server and evaluation harness.
Open to: Director or Head of Product, Group or Staff Product Manager, and digital consulting opportunities.